Hello, Nice to Meet You

Chet Rosales is a designer, conceptual artist, product developer and innovation consultant based in Southern California.  For over 20 years, he continues as a leader and a key player in new product arenas for small business to world-class brands. He specializes in front-end-innovation, realizing innovative patent endeavors, expanding/refreshing product lines, and developing new special projects with market research, R&D, conceptual ideation, illustration, and design renderings. Chet is a passionate storyteller who creatively balances the integration of ‘art with technology’ and ‘human experience with design development’; he believes team collaboration with strong communication is the core of a successful project. With a diverse professional design history, Chet has a proven track record of approaching challenges from unexpected creative angles while offering innovative solutions with proven success.

 
  • Problem solver, human-centric, storyteller

  • Front End Innovation / R&D

  • Design Consultant / Collaborator

  • Conceptual ideation and rendering

  • CAD modeling and layouts

  • Adobe Suites_Photoshop, Illustrator

  • Technical drawing and drafting

  • Concept Artist

  • Traditional / Digital illustration

  • Product design

  • Interior spatial planning

  • Character and environment design

  • Graphic and brand identity

  • Custom furniture and displays


Chet has been a great asset to the Spalding team for his industrial design work. He has delivered creative designs to many of our innovative products. Chet has been easy to work with and we will continue to use his services for future concepts.
— Benjamin Simms, Project Marketing Manager @ Fruit of the Loom_Spalding